Digital marketing in the construction industry: opportunities and development prospects
Rubrics: SCIENTIFIC ARTICLES
Authors:
1.
JSC Specialized developer «DSK-1»
(direktor po marketingu i prodazham)
employee
employee
2.
Surgut State University of KhMAO — Ugra
(kafedra ekonomicheskih i uchetnyh disciplin, docent)
employee
employee
Type:
Article
Pages:
from 230
to 234
Status:
Published
Received:
31.05.2025
Accepted:
09.06.2025
Published:
09.06.2025
Subject area:
332
Language:
Russian
Keywords:
promotion clients, business processes, potential, efficiency, analysis, communication, construction industry
Abstract (English):
The article examines the importance of digital marketing in the construction industry as one of the key factors in increasing the competitiveness and efficiency of companies. The authors analyze current trends in the digital environment, consider practical examples of successful use of Internet marketing tools - SEO, social networks, content and e-mail marketing, PPC advertising and geomarketing. The growth of investment activity in digital channels and the transformation of communication with clients is emphasized. It is noted that digital marketing not only increases brand awareness, but also promotes direct interaction with the target audience, strengthening loyalty and stimulating repeat sales. The work has an applied value and can be used to develop effective marketing strategies in the construction business.
The article examines the importance of digital marketing in the construction industry as one of the key factors in increasing the competitiveness and efficiency of companies. The authors analyze current trends in the digital environment, consider practical examples of successful use of Internet marketing tools - SEO, social networks, content and e-mail marketing, PPC advertising and geomarketing. The growth of investment activity in digital channels and the transformation of communication with clients is emphasized. It is noted that digital marketing not only increases brand awareness, but also promotes direct interaction with the target audience, strengthening loyalty and stimulating repeat sales. The work has an applied value and can be used to develop effective marketing strategies in the construction business.
Keywords:
promotion clients, business processes, potential, efficiency, analysis, communication, construction industry
promotion clients, business processes, potential, efficiency, analysis, communication, construction industry
1. Gorgodze T.E., Abakumova V.S. Osobennosti didzhitalizacii marketinga v stroitel'noy otrasli // Innovacionnaya ekonomika: perspektivy razvitiya i sovershenstvovaniya. 2023. №1 (67). – S.40-44.
2. Vliyanie cifrovogo mira na stroitel'nyy marketing URL: https://impress.agency/blog/digital_marketing_construction (data obrascheniya: 26.01.2025).
3. Markova V. D. Cifrovaya ekonomika: uchebnik / V.D. Markova. — Moskva: INFRA-M, 2025. — 186 s. - ISBN 978-5-16-019134-8.
