UDC 336.71

DEVELOPMENT OF BANKING ECOSYSTEMS: RUSSIAN EXPERIENCE Development of banking ecosystems: Russian experience

Published in Journal of Applied Research · Issue 6, 2026 · ELocator: 167-174 · Rubric: ECONOMICS. ECONOMIC SCIENCES.
DOI: https://doi.org/10.34755/IROK.2026.87.47.020
Received: 31.08.2026 Accepted: 15.09.2026 Published: 15.09.2026
The current stage of banking business development is characterized by the transformation of the classical bank model under the influence of digitalization into banking ecosystems. In this article, the authors identify the external and internal factors that have influenced the formation and development of banking ecosystems in Russia. The study of the formation and functioning of two models of banking ecosystems: the universal model (based on the example of Sberbank PJSC) and the niche model (based on the example of Rosselkhozbank JSC), has revealed the similarities and differences between these models and their specific features. The paper also identified the problems that hinder the development of banking ecosystems, including regulatory uncertainty, high creation costs, technological gaps, low digital activity among some audiences, and more. The paper identified solutions to these problems and outlined future developments related to the deepening integration of financial and non-financial services, the growth of non-interest income for banks, consolidation and partnerships in the banking sector, and more.
ecosystem, banking system, ecosystem regulation, digitalization, banks
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