employee
student
UDC 339.16
The article examines the key barriers limiting the use of electronic trading platforms by private businesses in Russia. The analysis of the functionality of these platforms, their advantages and disadvantages, as well as the main factors preventing the involvement of companies in digital trading processes are identified. The study includes an analysis of the key functions of the platforms, methods of attracting private business and the limitations faced by companies when working on electronic trading platforms. Practical cases are considered, including the opinions of experts and users, as well as a comparative analysis of successful international practices in this field. Special attention is paid to the problems of accreditation, financial and psychological barriers, bureaucratic restrictions and insufficient awareness of business about the capabilities of the platforms. The issues of trust in the sites, the level of digital literacy of participants and the adaptation of existing mechanisms to the needs of small and medium-sized businesses were also analyzed. Based on the identified barriers, recommendations are proposed for their elimination, as well as for improving the mechanisms of electronic trading platforms to increase their accessibility, efficiency and attractiveness for private companies.
electronic trading platforms, B2B market, digital transformation, barriers to entry, e-procurement
1. AO «EETP» Roseltorg. Bol'she, chem zakupki / AO "EETP" [Elektronnyy resurs] // Goszakupki: [sayt]. — URL: https://goszakupki73.ru/wp-content/uploads/2024/04/Prezentaciya-ETP-Roseltorg-Funkcional-ploschadki.pdf?ysclid=m2kq8rpdkg665157229 (data obrascheniya: 23.10.2024).
2. Brezhneva V.M., Petrushina V.V. Issledovanie strategicheskih napravleniy razvitiya B2B-prodazh v sovremennoy ekonomike // Vestnik Kemerovskogo gosudarstvennogo universiteta. Seriya: Politicheskie, sociologicheskie i ekonomicheskie nauki. – 2020. – №1 (15). – S. 74-84. – EDN: https://elibrary.ru/https://www.elibrary.ru/mqgmrz, DOI: https://doi.org/10.21603/2500-3372-2020-5-1-74-84.
3. Verigina A.V., Koval' D.V. Prioritety razvitiya elektronnoy kommercii v 2022 godu // Ekonomika. Nalogi. Pravo. – 2022. – №1. – S. 94-104. – EDN: https://elibrary.ru/https://www.elibrary.ru/iftwae, DOI: https://doi.org/10.26794/1999-849X-2022-15-1-94-104.
4. Grischenko T.D. Obzor sistem elektronnogo vzaimodeystviya v segmente B2B // Fundamental'nye i prikladnye issledovaniya v oblasti upravleniya, ekonomiki i torgovli: sbornik trudov Vserossiyskoy nauchno-prakticheskoy i uchebno-metodicheskoy konferencii (Sankt-Peterburg, 4-6 iyunya 2019 g.) SPb. – 2019. – S. 163-166. – EDN: https://elibrary.ru/https://www.elibrary.ru/cewxee.
5. Deryabina G.G., Trubnikova N.V. Didzhitalizaciya kommercheskogo napravleniya deyatel'nosti rossiyskih kompaniy kak faktor povysheniya ih konkurentosposobnosti // Sovremennaya konkurenciya. – 2021. – №3 (83). – S. 131-143. – EDN: https://elibrary.ru/https://www.elibrary.ru/ovxurz, DOI: https://doi.org/10.37791/2687-0657-2021-15-3-131-143.
6. Zhukov P.E. Ocenka effektivnosti elektronnyh torgovyh ploschadok B2B dlya stimulirovaniya malyh i srednih predpriyatiy i mezhdunarodnoy torgovli // Vestnik Evraziyskoy nauki. – 2019. – T.11, №3. – S. 14. – EDN: https://elibrary.ru/https://www.elibrary.ru/iupkzl.
7. Kisin M. Internet-prodvizhenie v segmente B2B: effektivnost' osnovnyh ploschadok // Myasnaya sfera. – 2014. – №6. – S. 74-76. – EDN: https://elibrary.ru/https://www.elibrary.ru/zwpvdd.
8. Kozhevina O.V., Trifonov P.V. Analiz faktorov, vliyayuschih na strategiyu razvitiya segmenta B2B v elektronnom biznese Rossii // Fundamental'nye issledovaniya. – 2014. – № 11-12. – S. 2686-2691. – EDN: https://elibrary.ru/https://www.elibrary.ru/tppfuf.
9. Kondratenko Yu.N. Prodvizhenie i sbyt na V2V rynkah v epohu cifrovizacii // Menedzhment, reklama i PR: sovremennoe sostoyanie i tendencii razvitiya / otv. red. E. A. Il'ina. Cheboksary: Chuvash. gos. ped. un-t. – 2019. – S. 121-126. – EDN: https://elibrary.ru/https://www.elibrary.ru/nllfry.
10. Larin A. 5 glavnyh problem pri uchastii v goszakupkah – [Elektronnyy resurs] // RB.ru. – URL: https://rb.ru/opinion/b2g-problems/ (data obrascheniya: 10.03.2025).
11. Luchshie ETP po urovnyu udovletvorennosti korporativnyh zakazchikov kachestvom ih uslug [Elektronnyy resurs] // RX Rating Review: [sayt]. – URL: https://raex-rr.com/b2b/procurement/ETP/2021/ (data obrascheniya: 23.10.2024).
12. Mindich D.A. ETP V ROSSII. Strategii biznesa. – 2014. – №4 (6). – S. 28-41. – EDN: https://elibrary.ru/https://www.elibrary.ru/tkukap.
13. Puzanova I.A., Aver'yanova P.A. Razvitie onlayn-ploschadok B2B dlya formirovaniya effektivnoy delovoy sredy // E-Management. – 2022. – №3. – S. 136-144. – EDN: https://elibrary.ru/https://www.elibrary.ru/dmytno, DOI: https://doi.org/10.26425/2658-3445-2022-5-3-136-144.
14. RAEX-Analitika. Elektronnye torgovye ploschadki v Rossii – 2023 (Reyting udovletvorennosti korporativnyh zakazchikov kachestvom uslug) – [Elektronnyy resurs] // RAEX. – URL: https://raexrr.com/b2b/procurement/ETP/2023/ (data obrascheniya: 10.03.2025).
15. Rynok elektronnyh zakupok: cifrovaya transformaciya prodolzhaetsya / Reytingovoe agentstvo «Ekspert RA» [Elektronnyy resurs] // Expert: [sayt]. – URL: https://raexpert.ru/researches/etpb/etp_market_2024/ (data obrascheniya: 13.10.2024)
16. Taburchak P.P., Taburchak A.P., Kornilova I.L. Razvitie elektronno-torgovyh ploschadok na rossiyskom rynke // Zhurnal pravovyh i ekonomicheskih issledovaniy. – 2017. – №1. – S. 198-201. – EDN: https://elibrary.ru/https://www.elibrary.ru/yguhar.
17. Czyhao Lyu. Vozmozhnosti cifrovizacii dlya upravleniya B2B-prodazhami // Innovacii i investicii. – 2023. – №12. – S. 515-518. – EDN: https://elibrary.ru/https://www.elibrary.ru/sflnft.
18. ELEKTRONNYE TORGOVYE PLOSchADKI V ROSSII — 2023 / RAEKS-ANALITIKA [Elektronnyy resurs] // RX Rating Review: [sayt]. – URL: https://raexrr.com/files/analytics/ETP2023.pdf?ysclid=lwtaxb0kqy117730204 (data obrascheniya: 23.08.2024).
19. Gartner: k 2025 godu 80% kontaktov pri B2B-prodazhah budet osuschestvlyat'sya po cifrovym kanalam – [Elektronnyy resurs] // CIO.osp.ru (Vestnik cifrovoy transformacii). – URL: https://cio.osp.ru/news/161220-Gartner-k-2025-godu-80-kontaktov-pri-B2B-prodazhah-budet-osuschestvlyatsya-po-tsifrovym-kanalam (data obrascheniya: 10.03.2025).
