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This article explores the formulation and implementation of digital strategies from the multidimensional perspectives of economics, management and strategic development. Based on Chinese scholars' research on the digital economy, international comparisons of digital economy policies and data on the development of the digital economy in 2024, the research analyses the profound impact of the digital economy on corporate operations and expounds on the core elements and formulation process of digital strategies. The article also explores in depth the company's promotional strategies in the digital environment, including the application of digital marketing, social media and content marketing. Finally, by analysing successful cases, it summarises the key success factors for implementing digital strategies, providing theoretical guidance and practical reference for companies to develop and implement digital strategies.
digital economy, digital strategy, corporate marketing strategy, new models, international comparison
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