employee
student
With the transformation of the economy, organizations face their own transformation. If the organization can successfully complete the transformation during this period, it will become a platform for sustainable development in the future, while becoming a leader among progressing companies and management practices. Today, the modernization of corporate culture or the creation of a strategically oriented culture is an integral part of the organization's strategy. This article considers such a key aspect of improving corporate culture as active personnel management. The tools for the formation and development of corporate culture are defined: the KPI motivation system, PR technologies, corporate education, etc. The importance of monitoring and evaluating the achieved results in the context of improving corporate culture is substantiated.
corporate culture, organization, events, optimization, improvement
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