Company promotion in the digital environment: practical aspects of SEO optimization
Rubrics: SCIENTIFIC ARTICLES
Authors:
1.
Far Eastern State Transport University
employee
employee
2.
Far Eastern State Transport University
(docent)
3.
«Marketing Lab»
(marketolog)
employee
employee
Type:
Article
Pages:
from 154
to 160
Status:
Published
Received:
26.09.2025
Accepted:
11.10.2025
Published:
11.10.2025
Subject area:
UDC 339.138
Language:
Russian
Keywords:
digital environment, digital marketing, digital promotion strategy, SEO optimization, user experience, favicon, clickability, behavioral factors
Abstract (English):
The article is devoted to practical aspects of the company's promotion in the digital environment, as in the context of rapid digitalization of the economy and increasing competition, the development and implementation of an effective promotion strategy is becoming a key success factor. Modern Consumers are increasingly interacting with brands through online channels, which requires companies to use digital marketing tools wisely. This task is particularly important for marketing agencies, which not only need to be represented in the digital space themselves, but also help their clients achieve their marketing goals. The article describes the development of a digital promotion strategy for the company, which is a key partner of the marketing agency «Marketing Lab», which allows to increase the online visibility of the project, optimize advertising channels and attract the target audience, which, in turn, contributes to sales growth.
The article is devoted to practical aspects of the company's promotion in the digital environment, as in the context of rapid digitalization of the economy and increasing competition, the development and implementation of an effective promotion strategy is becoming a key success factor. Modern Consumers are increasingly interacting with brands through online channels, which requires companies to use digital marketing tools wisely. This task is particularly important for marketing agencies, which not only need to be represented in the digital space themselves, but also help their clients achieve their marketing goals. The article describes the development of a digital promotion strategy for the company, which is a key partner of the marketing agency «Marketing Lab», which allows to increase the online visibility of the project, optimize advertising channels and attract the target audience, which, in turn, contributes to sales growth.
Keywords:
digital environment, digital marketing, digital promotion strategy, SEO optimization, user experience, favicon, clickability, behavioral factors
digital environment, digital marketing, digital promotion strategy, SEO optimization, user experience, favicon, clickability, behavioral factors
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