student
Russian Federation
student
Russian Federation
student
Russian Federation
This study compares WhatsApp and Telegram using a Double Diamond/Porter lens across four dimensions, Factor Conditions, Demand Conditions, Related & Supporting Industries, and Firm Strategy & Rivalry. We compile public market and platform data (MAU/DAU, daily messages, business adoption, monetization), normalize indicators to a 0–100 scale via min–max, and aggregate them into dimension composites. Results show WhatsApp leading on Demand and Strategy (scale, monetization, compliance), while Telegram is competitive on Factor Conditions and Supporting Industries (innovation velocity, developer openness). The radar chart visualizes these scores, indicating WhatsApp’s overall advantage due to network effects and Meta-backed resources, and Telegram’s distinct strengths in ecosystem openness and rapid feature iteration. We conclude with managerial implications for WhatsApp and strategic recommendations for Telegram. WhatsApp.
Instant messaging, WhatsApp, Telegram, Double Diamond, competitiveness, user engagement, developer ecosystem, strategy
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