employee from 01.01.2016 to 01.01.2025
student
Traditionally, trade is considered one of the key sectors of the economy. The role of the sales channels familiar to the sphere is decreasing, but at the same time the role of digital platforms and marketplaces is increasing. This fact requires improved approaches to managing a trade organization and making managerial decisions. In other words, there is a profound transformation of the entire complex of management decisions. The article aims to identify the main features of this process. An assessment of key areas of change has been carried out, namely assortment policy, pricing policy, logistics and communications. The article shows the complex and integrated nature of managerial decision-making when working with marketplaces, which is currently their feature, and demonstrates the essence of management, which is flexible adaptation to the interaction of the ecosystem of the digital platform.
marketplace, trading organizations, management, management solutions, digital platform.
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