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The relevance of the research topic is justified by the importance of structuring a large amount of information in a modern and accessible way, understandable and interesting for various audiences. The evaluation of advertising practice today depends on the speed of processing information materials, the conciseness of advertising appeals, the effectiveness of the final advertising product, which can be done using infographics and generation of key elements in a neural network. In this regard, the purpose of the article is to substantiate the expediency of using advertising infographics to improve all qualitative and quantitative assessments of advertising. The main directions of the research are defined, from the analysis of the activity of using neural networks in the advertising industry of the region, the relevance of structuring advertising information into infographics to the quality of the final advertising product in the online environment. The concept of "advertising infographics" has been supplemented and expanded in order to differentiate the general context of different types of traditional and advertising infographics. The study was conducted on the basis of content analysis and advertising monitoring using infographics of regional companies on the VK social network. The results of the study are summarized in quantitative terms, justified by the conclusions of the authors and suggestions for the correct implementation of neural networks in the development of advertising infographics in terms of involving the target audience in the sales funnel. The main results of the study were added by the authors to the work programs of the taught disciplines as situational tasks.
neural networks, advertising infographics, integration of the advertising concept, comparative analysis
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