student
employee
The article discusses modern methods of communication between educational institutions and potential students in the context of increasing competition in the higher education market. It focuses on the use of social media, webinars, and video content as effective tools for creating an attractive image of educational establishments and building trustful relationships with the youth audience. The authors emphasize the importance of integrating these strategies into the practices of educational institutions to enhance the engagement of prospective students. They also highlight the necessity of creating a quality educational environment that fosters students' interest and motivation, which can ultimately lead to successful recruitment and retention of students.
communication, higher education, applicants, social media, image of educational institution
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