graduate student
The article examines the patterns and trends in the development of modern regional entrepreneurship in the field of sales of household appliances. Taking into account the new economic realities, the authors analyzed the main factors influencing the development of entrepreneurship in this segment, as well as investigated changes in consumer preferences and ways of adapting companies to new conditions. The methods used to optimize sales processes are described, as well as successful examples of regional companies that stand out against the background of competition. The article also contains practical recommendations for entrepreneurs to improve sales processes in the face of constant changes in the market.
regional entrepreneurship, household appliance sales, consumer preferences, online commerce, economic environment, successful companies, market trends, sales strategies, legislative environment, process optimization
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