Theoretical foundations of digital marketing communications
Rubrics: SCIENTIFIC ARTICLES
Authors:
1.
Moscow International Academy
graduate student
graduate student
Type:
Article
Pages:
from 293
to 296
Status:
Published
Received:
17.02.2025
Accepted:
28.02.2025
Published:
28.02.2025
Subject area:
330
Language:
Russian
Keywords:
digital marketing, marketing communications, social media, content marketing, mobile technology, digitalization, personalization, artificial intelligence
Abstract (English):
Digital marketing communications play a key role in the modern business environment, contributing to effective interaction between companies and their target audience, increasing brand awareness and increasing profitability. The article discusses the theoretical foundations, goals and key elements of digital marketing, including the use of social media, mobile technologies, as well as the creation of high-quality content. The focus is on the advantages and challenges of digitalization, such as simplification of communications, personalization of offers and the need to master new technologies. The analysis confirms that successful companies actively adapt to changes by introducing innovations and applying a strategic approach. In the future, further development of technologies such as artificial intelligence and big data is expected, which will provide companies with additional opportunities to strengthen their competitive positions and effectively interact with consumers.
Digital marketing communications play a key role in the modern business environment, contributing to effective interaction between companies and their target audience, increasing brand awareness and increasing profitability. The article discusses the theoretical foundations, goals and key elements of digital marketing, including the use of social media, mobile technologies, as well as the creation of high-quality content. The focus is on the advantages and challenges of digitalization, such as simplification of communications, personalization of offers and the need to master new technologies. The analysis confirms that successful companies actively adapt to changes by introducing innovations and applying a strategic approach. In the future, further development of technologies such as artificial intelligence and big data is expected, which will provide companies with additional opportunities to strengthen their competitive positions and effectively interact with consumers.
Keywords:
digital marketing, marketing communications, social media, content marketing, mobile technology, digitalization, personalization, artificial intelligence
digital marketing, marketing communications, social media, content marketing, mobile technology, digitalization, personalization, artificial intelligence
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