Russian Federation
employee
The article is dedicated to the study of modern management technologies in the digital economy, where digitalization significantly transforms management methods and approaches. It examines data-driven management tools in detail, such as big data analytics, artificial intelligence, and process automation, which contribute to enhancing organizational efficiency, adaptability, and competitiveness. Attention is also given to digital platforms and ecosystems, which play a key role in ensuring flexibility, rapid adaptation to market changes, and improving interaction among business process participants. The article highlights the challenges that arise with the implementation of digital technologies in management practices, including cybersecurity issues, the need for data protection, and the importance of improving employees' digital literacy for the effective use of new technologies.
management technologies, digital economy, big data, artificial intelligence, cybersecurity
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