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In today's world, where digitalization covers all spheres of life, consumer protection is becoming a particularly relevant topic. The digital age, characterized by the rapid development of technology, Internet and globalization, creates new opportunities for consumers, but also new risks. The transition from traditional forms of trade and services to digital platforms requires a review of existing consumer protection mechanisms, which makes this topic important for research. Digitalization affects not only the ways of purchasing goods and services, but also the very nature of consumer relations. The emergence of online stores, mobile applications, platforms for the exchange of services and information creates new formats of interaction between consumers and suppliers. In this context, it should be borne in mind that consumer rights that have been protected in the traditional economy may be at risk in the digital environment. For example, issues of privacy, data security, and personal information protection are becoming particularly acute as consumers increasingly need to share their data in order to access services. The relevance of the work lies in the need to analyze the existing legislative norms governing the protection of consumer rights in the context of digitalization. In particular, the work will review the Civil Code of the Russian Federation and the Law "On Consumer Rights Protection", which serve as the basis for legal regulation in this area. However, despite the existence of legislative acts, many aspects of consumer protection in the digital environment remain insufficiently developed. This is due to the fact that legislation often does not keep pace with rapid changes in technology and consumer practices. The work will cover several key topics. The first of these is an introduction to digitalization and consumer rights. It will examine how digitalization has changed consumer attitudes and what new challenges it has brought. The second topic is the legislative framework for consumer protection. This section will analyze current legislation, its strengths and weaknesses, and identify gaps that need to be filled in order to better protect consumer rights in the digital age. The third topic is data protection issues in the digital age. In an environment where data is becoming the new "gold", the protection of consumers' personal information is coming to the fore. The main risks associated with data leaks, as well as the mechanisms that can be used to protect them, will be considered. It is important to note that in the context of digitalization, consumers must be aware of their rights and opportunities, which requires them to actively participate in the process of protecting their interests. At the end of the work, it will be discussed which areas can be chosen to improve legislation in the field of consumer protection. This may include adapting existing regulations to new conditions, as well as developing new legal mechanisms that can ensure reliable protection of consumer interests in a rapidly changing digital world. Thus, the work is aimed at identifying current problems and proposals for their solution, which makes it important for the further development of the legal system in the field of consumer protection in the era of digitalization.
digitalization, globalization, consumer, legal regulation, legislation, legal system
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