graduate student
The article presents the results of a systematic analysis of proven examples of successful practical implementation of technological solutions based on artificial intelligence in key business processes of companies operating in the modern digital economy. All of these examples have passed mandatory quantitative verification of the results achieved as of early 2025. The business areas in which the use of neural network algorithms demonstrates maximum efficiency have been identified and analyzed. Among them are: customer service, marketing, software development, financial technology, healthcare and logistics. Based on empirical data, key factors influencing the successful integration of AI-based software solutions into companies' activities have been identified. The prospects of using neural network tools in the context of the Russian economy implementing a catch-up development strategy are considered.
digital economy, neural network technologies, machine learning, automation of business processes, labor productivity, introduction of AI, economic growth
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