graduate student
The article discusses strategic approaches to the development of construction materials trade in the context of increasing digitalization of the economy and changing consumer behavior. The key challenges facing the industry, such as demand volatility, increased competition from electronic marketplaces, and rising logistics costs, are highlighted. The article argues for the need to transition from fragmented automation to an integrated data architecture and end-to-end analytics to improve efficiency. The main areas of digital transformation are presented, including demand forecasting, role-based assortment management, dynamic pricing, logistics and inventory optimization, and the development of omnichannel customer interaction models. The importance of collaborative planning with manufacturers and the creation of a unified customer profile is emphasized. The author proposes a step-by-step program for implementing strategic changes and organizational transformations aimed at increasing process transparency, margin sustainability, and customer satisfaction. The research results can be applied by retail company executives, distributors, and construction material manufacturers to develop strategies for the digital era
construction materials trade, digitalization, strategic approaches, omnichannel, supply chain management, demand forecasting, pricing, data and analytics, customer experience, and digital transformation
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