Features of interfaces in the field of social and ethical marketing
Abstract and keywords
Abstract (English):
This article discusses the key features of interfaces in the field of social and ethical marketing. Socio-ethical marketing is an approach in which companies integrate social, cultural and ethical aspects into their marketing strategies, it is not just a trend, but a necessity for business in the modern world. Companies that understand the importance of social responsibility can not only achieve commercial success, but also make a significant contribution to improving society. This approach not only opens up new opportunities, but also shapes a sustainable future for all market participants. The article reveals the content of the concepts of human-centered design, transparency of information, emotional connection, engagement, support for collaboration, sustainable and responsible content. The advantages of using interfaces in social and ethical marketing are highlighted.

Keywords:
human-centered design, inclusivity, storytelling, empathy, prototyping, iteration, transparency of information, emotional connection, engagement, support for collaboration, sustainable and responsible content
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References

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