The article examines the essence and features of business interaction marketing aimed at building long-term and strong brand relationships with customers. The basic definitions of business interaction marketing and comparative characteristics of traditional marketing and business interaction marketing are given. The main principles, advantages, types and tools of business interaction marketing are listed. The purpose of the study is to study the specifics of the development of business interaction marketing as a factor of socio-economic effectiveness of the marketing complex. The research uses general scientific methods of deduction and induction, information-analytical method, methods of comparative and system analysis.
business interaction marketing, efficiency, customer, brand, loyalty, strategy
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